Clarity over complexity
Simple tools that do one thing well beat sprawling platforms that do everything poorly. Every feature earns its place.
About Pathmode
Built for teams who ship.
Pathmode is the intent layer for product discovery — turning scattered user signals into clear, buildable intent specs. One mission, zero fluff.
LEADERSHIP
Who's building Pathmode
Janne Lammi
Founder & CEO
Product builder with a background in shipping software that teams actually use. Founded Pathmode to solve the gap between user research and what actually gets built — because too many insights die in slide decks.
LinkedInOUR VALUES
What drives every decision
Ship, then iterate
Perfect is the enemy of useful. Get it in front of people, learn from real usage, and improve relentlessly.
Intent over output
Understanding why users need something matters more than how fast you build it. Intent-driven development reduces waste.
Builder empathy
Pathmode is built for the people who build. Every design choice comes from understanding the daily friction of turning research into action.
THE STORY
Why Pathmode exists
Every product team has the same problem: user insights live in one world, and what gets built lives in another. Research decks pile up. Feature requests scatter across Slack, support tickets, and meeting notes. By the time something reaches a spec, the original context is gone.
Pathmode was created to close that gap. It started from a simple observation — teams don't lack data about what users need. They lack a way to turn that data into clear, buildable intent before it decays.
The result is the intent layer: a system that captures friction signals from wherever they appear, maps them to user journeys, and generates specs that builders can actually act on. No more telephone games between research and engineering.
Pathmode is a Finnish company, registered as Pathmode Oy, built with the belief that great products come from understanding intent — not just tracking metrics.
See intent-driven development in action
Explore the Intent Playbook to learn how leading teams turn user signals into shipped features.